Selena started her clinic, Empowered Hypnosis Wellness Centers in New York in 2008. She quickly grew her business into thriving practice and helping over 3000 satisfied clients. In 2018, Selena founded the HypnoBiz conference brand, which started in one conference in NYC, before adding HypnoBiz Europe, Canada, and Australia just a year later. Selena continues to adapt and remain flexible which is why in 2020, she pivoted her business to a 100% virtual conference to help serve every hypnotist worldwide.